CPM is a metric which clients don’t always understand - they know that, crudely, up is bad and down is good, and that it has something to do with how expensive their ads are. So, to give a bit of clarity on why this metric matters and what we do to influence it, we’ve distilled the highlights into a quick read.

Guest article from film maker Emma Spellman of Oojamaflick - how can business owners feel more comfortable telling their story on Reels.

Love them or hate them, agencies play an important role for scaling businesses. Bringing in expert skills on a temporary/semi-temporary basis should breathe new life and opportunity.

Prepare for a succesful Q4 with these strategic insights! Learn how to undestand your audience, build lead campaigns, optimise your Klaviyo, plan enticing offers, refind your landing pages, and unleash creativity for impactful end-of-year marketing. Book your free discovery to ensure your Q4 campaigns hit the mark.

UTM parameters may sound technical, but they're your marketing powerhouse. In our latest blog, we delve into how these tiny tags revolutionise your campaign analysis. Discover the insights that drive better decisions, optimise ROI, and tailor your customer experience

In the spirit of spring cleaning and invigorating your campaigns, we’ve collated a list of ideas you could test in April.

There’s no doubt that in businesses, big and small, the tussle between what Marketing wants to spend and what Finance wants to give is real! From startups to corporate giants, the battle for budget rages on. This blog explores the delicate balance between these two crucial departments and offers insights into how collaboration can lead to business growth

Discover the top three must-haves when choosing an advertising agency for your e-commerce business

In the ever-evolving realm of digital advertising, staying ahead means embracing and testing the new tools that the platforms are favouring, and at the moment, on Google, that means embracing the tools that harness the power of artificial intelligence.

The wins and loses of ads campaigns are not only made on the advertising platform. Your landing page/website plays an important supporting role.

With over a billion active users, TikTok has quickly become a must-have platform for businesses of all sizes. If you're an eco-conscious ecommerce brand looking to reach a younger, more engaged audience, TikTok is the perfect place to be.

With a growing number of well established platforms to choose from in 2023, how do you know whether your brand should be on TikTok?

Sustainable e-comm is an ever-evolving industry, and advertising is no exception.

These are the top 5 emerging trends in sustainable ecommerce advertising that we are watching very closely and adopting with our clients.

Understanding the metrics, and acting on them, is fundamental to getting a good return from your campaigns.

Have you heard this?

It’s something that marketers have been periodically chirping up about for a couple of years.

In an ideal world, most of the businesses we talk to would love to outsource their ads to us, but for many, they’re not quite at the stage where they can justify the monthly fee.

Is hitting the FB boost button always the best way to reach more people? On the blog, we discuss if it’s really the best use of budget versus running an Ad.

We’ve all had ad fatigue, where we keep churning out really similar ads, and tell ourselves these bad boys always get the good results.

Have you got an Ads Manager who responds to all your suggestions with something about 'testing'?

Let us explain....

Ignore anyone who talks about having ‘the secret sauce’ to ads success. It’s total nonsense. There is no sauce, secret or otherwise; there is understanding your platform, understanding your product, and probably most importantly, understanding your audience.