TIKTOK ADS MANAGEMENT
Whilst not the largest platform in terms of followers, TikTok has been making big waves in digital advertising since its launch in 2017, and is a serious player for any business looking to scale their e-comm sales.
Low advertising costs, sky high engagement, and great opportunities for influencer marketing all make TikTok attractive, but what many advertisers overlook is the breadth of audience, and a fast growing older demographic.
WHY E-COMM BRANDS ARE SCALING WITH TIKTOK IN 2023
Audience growth - as well as attracting an increasingly broad age range, TikTok is a great place to find audiences who don’t use other social platforms
Cost - with the right creative, brands can achieve lower conversion costs on TikTok compared to Meta or Google
Authentic creative is king - there are no high budget creative demands for TikTok, it loves ads which don’t look like ads
Targeting - the combination of in-app targeting and feeding in your own customer data opens up a wealth of growth opportunities
WHAT ARE THE BENEFITS OF WORKING WITH THE RIGHT TIKTOK ADS CONSULTANT
High converting TikTok ads campaigns and customer research to efficiently reach your target audience and drive sales at lower costs.
Extensive platform knowledge means we create comprehensive campaigns that are tailored to your specific goals.
Day to day experience optimising client’s account and campaigns provides valuable insight into what’s working, and what’s not, and informs decisions on campaigns and how your ads budget is most effectively managed.
Return on investment, taking the stress and worry of TikTok ads off your plate, freeing you up to run your business.
WHAT SHOULD YOU EXPECT FROM OUR TIKTOK ADS SERVICE?
As a relatively young platform, developments on TikTok are fast and exciting, and you can expect us to be in amongst all of the changes and keen to test the latest tools.
Trends move fast and we’ll be here to advise on what direction your content should move in, and how you can harness the energy of this vibrant platform. As TikTok ads consultants, we are highly experienced in running TikTok ads alongside campaigns on other platforms, where the creative, message and tone may significantly differ.
We are constantly training, learning and updating our skills so you don’t have to.
On a more personal level, we want you to feel like we are part of your team. We want your business to grow, and are here to support you with that.
Fully ‘done for you’ TikTok ads management, includes:
Running of TikTok campaigns
Fortnightly or monthly reporting and catch up call (regularity to suit you)
Website review and regular monitoring for optimisation opportunities
Review of digital marketing activities, and feedback on opportunities
Review of collaboration opportunities, and feedback on opportunities
“Finding the right [ad agency] for our business has been a challenging process and we are so thrilled to have found and to be working with Nutshell. Not only for the growth they've helped us implement but also as Sophie and Julie truly feel like an extension of our team and have fitted seamlessly into our business .
We have an enjoyable and productive working relationship with regular, clear communication. Their depth of knowledge is very impressive and a valuable resource.
Nutshell go above and beyond their remit with advice and suggestions on business and e-commerce strategies and are a trusted soundboard.
With their help we have consistently achieved YOY growth and feel secure that the strategy they have in place for Q4 will continue to hit targets.”
Lara Petrucelli, CMO, Ancient + Brave
FAQS FOR TIKTOK ADS
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Make no mistake, TikTok needs your video content… but it thrives on authentic, unpolished videos, which you should be able to produce quickly and cheaply. In an ideal world we’d like to be able to test a range of video styles, but campaigns can definitely be kicked off simply.
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As a part of our service we’ll always work through what sort of collaboration set up would best support your ads, and who that might include, but we don’t actively manage influencers.
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Far from it! As of September 2023 close to 40% of TikTok users were aged 30 or above, and this number is rising.
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This very much depends on your business, your budget and your objectives. We’d recommend booking in a call with us and talking these through.
USEFUL READING FOR SCALING BRANDS
Do you run an e-commerce brand with sustainability at its core?
Check out our article The Future of Sustainable Ecommerce Advertising: Trends to Watch Out For
Is your website conversion rate making ads too expensive?
Check out our article 7 Ways to Increase your Conversion Rate and your ROAS
Do you run an eco-ecommerce brand and want to get started on TikTok?
Check out our article TikTok for Eco-ecommerce - our top 7 ways to get started
Is now the right time for you to be investing in an agency?
Check out our article ‘We can’t afford an agency’… but what is the true cost of running your own ads?
WE’D LOVE TO PLANT A TREE FOR YOU
We believe in taking small, consistent and impactful steps to support the environment. We’re lucky enough to work with some inspiring brands in the sustainability sector, and have been motivated by clients in a range of sectors making meaningful changes to their businesses which have a positive impact on the planet.
We have partnered with Ecologi in order to offset our own emissions, and we have pledged to plant a thicket of trees for every new Nutshell client.