PERFORMANCE-LED PAID MEDIA
FOR AMBITIOUS D2C BRANDS
Scaling a D2C brand requires more than bigger budgets. It demands clear thinking, confident decision-making and a paid media strategy that supports the wider business. Since 2018, we’ve worked alongside ambitious brands to deliver performance-led Meta and Google campaigns designed to drive sustainable, profitable growth.
But scaling isn’t simple.
With rising CPAs, increasing competition and constant platform changes, keeping growth profitable isn’t always straightforward. Scaling a D2C brand today means making the right decisions under pressure; understanding what’s driving performance, where to focus, and when a change in approach is needed.
That’s where we come in. We help you understand what’s working, what’s not, and what needs to change, so growth feels considered, not chaotic.
Our objective with Nutshell has always been quality over quantity. We’ve chosen to remain consciously small so we can stay close to the work and the businesses we support. Every brand we work with partners directly with us, Julie and Sophie, and we remain closely involved in the strategy, performance and direction of every account. By keeping a cap on the number of brands we support at any one time, we’re able to stay responsive, collaborative and genuinely embedded in your team.
SOME OF THE BRANDS WE’VE PROUDLY PARTNERED WITH
Sophie and Julie's dedication was invaluable and they are both incredibly easy to work with and slotted seamlessly into our wider team."
That completely changed when I met Julie and Sophie. They really understood my concerns and the way I wanted to present our business - which felt quite different from the typical approach to paid ads. They also understood the balance we were trying to strike: growing the business without becoming reliant on paid ads, and making sure any advertising still felt like a genuine extension of what we offer rather than just a sales tool.
Since working with them, we've been amazed not only by how well the ads have performed, but by the partnership we've built. Julie and Sophie feel like an extension of our own team. They consistently go above and beyond - offering thoughtful advice, adapting to our needs, and suggesting improvements that go far beyond their immediate role, including ways to improve conversion across other parts of the business.
Most importantly, I trust them completely with our budget and how we scale. They understand what we're trying to achieve and manage spend in a way that never makes me feel like I need to micromanage. Working with them has genuinely transformed our business.
I recommend them constantly. In the advertising world it's surprisingly hard to find people who aren't trying to sell you a dream, but are willing to talk honestly about the reality. That's exactly what makes Sophie and Julie so unusual."
From the start, it was clear that Julie and Sophie took the time to thoroughly research and understand our sector. They really understood our values, our audience, and what makes us different, and built a strategy that felt tailored to our goals.
Their advice went far beyond just running ads. Their input on our website, landing pages, and overall customer journey was incredibly valuable and showed us they were genuinely invested in helping our whole business grow, not just driving traffic.
What we've appreciated most is how brilliantly they've communicated and managed the partnership. They've been responsive, collaborative, and just really lovely to work with, always clear, honest, and on the ball.
The ad results have supported growth in our business. We are in a competitive sector, so it has not always been easy to stand out, but Julie and Sophie have helped us find niches and focus on areas where we are seeing stronger engagement and more relevant traffic.
If we were to recommend Nutshell to a friend (and we often do!), we'd say they're smart, strategic, and genuinely care. Their approach is thoughtful, no-nonsense, and grounded in a real understanding of what businesses need to grow. Working with Julie and Sophie has been a pleasure."
I feel very confident in recommending Nutshell to any business considering launching a new advertising strategy."
WHO WE WORK BEST WITH
We work best with D2C brands that have moved beyond the start-up phase and are ready to focus on growth. Typically, the businesses we partner with:
– Have a proven model they’re ready to scale
– Want clear performance data to support future investment
– Are investing at least £5k per month in paid media, with ambitions to grow
– Are looking for an experienced, collaborative partner to work closely with their team
If that sounds like where you are, or where you’re heading, we’d love to talk.
DO YOU SEE YOUR BRAND SCALING INTO THE SUNDAY TIMES 100 FASTEST GROWING BUSINESS LIST?
We joined a small but brilliantly vibrant team at Ancient + Brave in early 2022, and were immediately excited about where this brand could go.
And over the following two years, it went off the charts! We were absolutely thrilled to see they’d been listed by The Sunday Times as the fifth fastest-growing British company in 2024.
Vision, consistency and heart, coupled with a winning team.
“…also, you should be shouting about the Sunday Times Hundred – you played a significant role in achieving that!”
Lara Petruccelli, Head of Marketing, Ancient + Brave
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