COURSE CREATORS!

Want to learn how to grow your business with Facebook and Instagram Ads without the jargon?

sign up today!

Let’s face it, you can scale without Facebook and Instagram Ads, but you will scale a lot faster with them! 

After a quick ‘boost’ or a half hour play in Ads Manager, some say that Facebook Ads don’t work...the truth is that they definitely do work, you just need to cut through the jargon and understand the right levers to pull to create the magic! 

We see all too often that without that knowledge it’s easy to throw money straight into Zuck’s pocket... for no return. 

In truth, the demand for Facebook and Instagram Ads keeps rising and they provide an efficient, economical and measurable means to reach your audience and convert them to sign ups. 

IF YOU WANT TO…

👉 Grow your audience
👉 Build trust
👉 Supercharge engagement in lead magnets, webinars and challenges
👉 Drive sales
👉 Attain a scalable return on investment

...THEN FACEBOOK ADS FOR COURSE CREATORS COULD BE THE SUPPORTED LEARNING YOU ARE LOOKING FOR

"Julie is a great coach! As a social media manager I found myself needing an extra fresh pair of eyes regarding one of my e-commerce client's Facebook and Instagram ads campaign. After booking a power hour call with her she coached me through the whole process giving me some invaluable insight on the ads. She is very clear and helpful, and I'd definitely recommend her!"

—Sarah Duane, Social Media Manager

Over 5 weeks we’ll show you, step-by-step, how to create and manage Facebook and Instagram Ads that ACTUALLY WORK for course creators

Doors are now open for our April Beta cohort.

Beta? It’s our first course but rest assured, Nutshell is a registered Facebook Business Partner - fully vetted by Facebook for our skills on the platform. We’re so excited to share our knowledge and pack the tips and tricks into this course that you didn’t even know you needed, but soon won’t be able to go without.

You’ll be the trailblazers, getting this course at a rate that won’t be repeated. 

WHO IS THIS PROGRAMME FOR?

This course is for you if...

👉 You’re getting good traction organically and want to see how investing in Ads supercharges your course sign ups

👉 You have already had a go at boosting posts or dabbled in Ads... but there are too many options and you don’t have the confidence to go all in

👉 You’re winging it with your marketing efforts and want to create a reliable funnel of sales

👉 You’re not getting the returns you want from your current marketing efforts

👉 You want to take control of your own Ads through a simple step by step process to get your campaigns up and running

👉 You’re ready to scale your business online without wasting ad spend on campaigns that don’t work

We will support you and teach you the methods that we use to crack campaigns for our clients. 

HOW DOES IT WORK?

Over 5 weeks we’ll guide you through designing your funnel, setting up and managing a campaign and learning how to optimise the results.

  • There will be weekly live mentoring from the two of us. You can bring whatever questions you have to our weekly Zoom call and get clear, personalised guidance - so you’re never left to head down a rabbit hole of Googling for solutions!

  • You’ll log on to the Nutshell Hub where each week a new module will land for you to work through - in your own time (because we know that you need a bit of flex for this sort of thing!).

  • The training videos will keep a good pace and are designed to show you the exact training you need - no more, no less.

  • You’ll also be invited into the programme Facebook group where you can share and network with the other course creators.

"The breadth and depth of Nutshell's knowledge is very impressive and their ability to distill that expertise into understandable information was and is hugely helpful. Ads can feel fairly daunting but Julie really guided us through in a clear and engaging way and gave us confidence. I know that Nutshell’s course will be an invaluable resource for any business."

— Lara Petrucelli, Head of Marketing at Ancient + Brave

PROGRAMME CONTENT

 

WEEK 1
SET UP AND STRATEGY


We’ll dive straight in and look at your customer journey and plan your funnel - taking in all elements; lead magnets, webinars, challenges and your core course. We’ll then help you navigate your new playground - Ads Manager!

WEEK 2
AUDIENCE AND STRUCTURE


Pick the right objective and get the audiences right and you’re on the winning track! This week we’ll get you more familiar with your ideal client’s persona and start building out custom and lookalike audiences to use across your campaigns.

WEEK 3
ALL THE Cs… COPY, CREATIVE AND CALLS-TO-ACTION

Creating the scroll-stopping content that speaks to your audience. These elements, which will draw your audience into your funnel, are the heart of your Ad and build on all of the learnings covered to date.

 

WEEK 4
THE BUILD…. IT’S THE BIGGIE! 


Step by step demo bringing the previous weeks learning into action and setting the Ads funnel LIVE

Whenever your next course is due to launch, you can work alongside us to build your campaign and schedule it to fit your course cycle.

WEEK 5
TESTING, ANALYSIS & OPTIMISATION

What the metrics mean and which ones actually matter.  

Understand your CTRs from your CPMs and translate them into the power to optimise and scale.

WEEK 6
SCALING AND OPTIMISATION


To get long term value from your campaign we’ll cover which elements of your campaign need to be managed and how to keep your campaign fresh and scale it for greater returns!

“I asked Nutshell to help me with Facebook Ads for a short time as I was struggling to make sense of all the intricacies of Facebook and to make it effective. It's been really helpful, we will continue to work together to build out a longer campaign in the future as well, which I'm really looking forward to - certainly a weight off my mind as a small business owner!"

— Kathryn Meadows, Owner, The Movement Garage

WHO ARE NUTSHELL?

We’re Julie and Sophie - self confessed Ads nerds with broad ranging marketing experience. We’re also business owners and course creators who understand that building your client base, and maintaining a funnel of course sign ups, is an active, ever evolving process. 

We love Ads because we know they work, and we invest a lot of our time in keeping up to date with developments in this ever changing space. We’re excited to share our knowledge and experience and to help fellow course creators access these tools effectively to drive growth in their businesses

INVESTMENT
£997 £397

Sign up today for our ‘never to be repeated’ introductory price of £397.

Invest a fraction of an Ads Manager’s monthly fee, and never rely on anyone else to run your campaigns again. Learn how to run your own Ads the right way with ‘Facebook Ads for Course Creators’

👉 Modules delivered each week over 5 weeks
👉 Weekly live mentoring with Julie & Sophie - with you all the way
👉 Create your own Facebook campaigns and set them live with our help
👉 Programme-only Facebook group to cheer each other on

We start on 25th April 2022. Let’s do this!

"Nutshell are the absolute font of knowledge when it comes to advertising on social media platforms. They're super diligent, have an exacting eye for detail and can explain / utilise data brilliantly. If you need paid ads in your business, you need Nutshell!"

— Katie Yarde, Content Writer for E-Commerce Brands

 FAQs

  • Monday 25th April

  • No, but we would say that if you’ve boosted a post or had a play with Ads Manager before the programme it will help. We’d recommend opening an Ads Manager account before you start and just having a look around.

  • Live calls will be every Wednesday at 1pm, they are an integral part of the course and a great opportunity to get our eyes on your account and advise on next steps. If you can be on the call live it’s a great advantage, otherwise all calls will be recorded and transcribed, available in the Hub.

  • It’s your programme area, you’ll have a unique sign in to access all content, resources, transcripts and call recordings.

  • No, but going through all the steps with us, and troubleshooting as you go, will give you a deeper learning experience. If your course cycle doesn’t fit with the programme dates you can work through all the modules and schedule your campaign to launch on the right date for you.

  • For the duration of the programme you’ll be invited to join the Facebook Group. This is an area to share your queries between the weekly calls. We’ll be in the group to help you out, but as a community of course creators there is huge value in supporting one another, sharing ideas and troubleshooting.

  • Not necessarily. Most campaigns will need a landing page, but this could be a traditional website, a learning platform such a Kajabi or Searchie, or booking facility, such as Eventbrite.

    Some types of campaigns can be run without a landing page.

 
 

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