Easy House Offers are a family run business supporting those looking to secure a fast sale for their property. With a wealth of property experience, brothers Russell and Nigel understand the market and can facilitate a swift and seamless sale.

THE CHALLENGE

To build a reliable leads funnel via Google Ads. The client had been using Google Ads but wasn’t seeing any success with them. 

THE RESULTS

With the launch of this funnel, the leads started coming in almost immediately, and with some minor tweaking we soon found a campaign structure that was delivering the quality that EHO needed in order to grow. With such a high value ticket item the first conversion that came through and led to a sale more than covered the marketing expense and doubling down was a no brainer.

THE STRATEGY

We love a challenge on Google, and its flexibility made it the perfect platform to seek out high value leads for this client. We ran a Performance Max led set up, bolstered with relevant Search campaigns. 

In this highly competitive market trust signals were essential and we consulted with the client on creative which would help with this. Consequently their YouTube videos were the highest converting assets and traffic to new ‘how to’ and ‘FAQ’ pages on their website also performed well and generated leads.

WHAT THE CLIENT SAID

“Julie from Nutshell transformed our business. We had been using Google Ads unsuccessfully, in fact, we weren’t getting any leads from them at all. We thought we would try a Google Ad specialist and came across Nutshell. 

After explaining the needs of our business, which relies almost solely on Google Ads, Julie went away to make a plan of how to move forward. She spent time understanding our business before implementing the plan. She did this with pinpoint accuracy and we immediately started getting leads through. 

Her knowledge of Google Ads, and how to get the best out of them, is amazing. I would have no hesitation in recommending Julie and Sophie from Nutshell to anyone looking for a specialist in this sector.”

Russell Smith, Founder