3 Reasons For Building a Well Segmented Email List
Increasingly, digital marketing is a team game. Adding in different methods of communication is more than likely going to strengthen your funnel, and one we think businesses can’t afford to leave out, is email marketing.
But your email campaigns are only as good as your lists…. so ongoing list building should be on every scaling business’s priority list.
There are plenty for good reasons to build your lists, here are our top three:
Own your own data
Building valuable data through social ads campaigns, or precious relationships through social communities can be vital to growth, but the keep-you-up-at-night worry with putting all of your marketing budget eggs in the social platforms basket is that you don’t own any of that collateral. If you get shut out of your account, it’s gone. Rogue platform behaviour should be easily rectified, but what if you’ve missed a launch date, or a key offer whilst in the dark? Having back up email lists keeps you in front of your audience.
Ads targeting
Well segmented email lists can be really valuable audiences for your social ads campaigns, either to retarget warm audiences, or as seed audiences for lookalikes.
We’re finding lookalikes continue to perform well, and creating them with really robust seed audiences will only give them more strength to bring in results.
Touch points
The days of the average 7 touch points to bring in a new customer are well behind us. Latest research estimates that it’s probably somewhere up in the twenties. Blending email communication with your other digital activities supports the journey through your funnel. Email also has the potential to resonate harder than an ad; rather than being a piece that’s seen and then gone, it’s taken up residence in an inbox. According to Hubspot’s latest research, across all industries, the average email open rate is 19.8%, click through rate 11.3% and bounce rate 9.4%, proving that if you can land in a customer’s inbox your odds on them clicking through will rise.
Building email lists via campaigns and blending email campaigns with ads campaigns is all part of what we do. Whether you want to keep email in house, or hand it over, we can integrate it with ads activity.
If you'd like to discuss how to start building email lists for your business, book in with us for a discovery call.