6 Benefits of Outsourcing Your Marketing

6 Benefits of Outsourcing Your Marketing.jpeg

You’d be reluctant to let your GP take control of your heart bypass, so why don’t more SMEs take the weight off their general marketing team and allow specialists to focus on the niche projects?

It’s a head scratcher, here are a few thoughts we’ve had on why more businesses should give it a go:

1. FRESH EYES, CLEAN SLATE.

Someone from outside your business will probably view things differently. They don’t know the internal politics, the history of your organisation, or why things are done in a particular way. This new perspective can challenge old habits and help foster renewed creativity in the department.

2. EXPERT KNOWLEDGE.

Unless you have a large marketing department with professionals in all corners of your marketing machine, the chances are your team are carrying a wide load of expertise. Digital marketing, in particular, is an ever-evolving beast, and to truly stay at the top of your game means choosing your specialism and committing to it. Bring in an outsider and all of that continued professional development is done on their own time.

3. PACE OF RESPONSE.

Once you’ve decided on a direction which needs a specific set of skills, someone who manages that type of project over and again will have the expertise to get you up and running efficiently. Lose the learning curve, and you’ll reach your goals quicker.

4. COST EFFECTIVE SOLUTION

Take out the year-round salary, holidays, sick leave, IT hardware, training, bonuses and the Christmas meal and freelance or agency rates start looking extremely attractive.

5. TOP TOOLS.

Researching and getting up to speed on all the tools needed to successfully execute digital marketing campaigns is another ongoing task and expense that you can leave at your agency’s door.

6. GETTING RESULTS.

Specialist marketers are keenly focused on the results they are achieving for you. They live and die (professionally!) on their reputation, so will always been driven by the ROI they can deliver.

In a Nutshell… hiring outside professionals allows companies to learn, grow and evolve whilst freeing up valuable resources and allowing more time and space to focus on what the company does best.