Linden Plants was a new brand from the previously established Hove based Linden Flowers. In spring 2021 they developed a new website with the objective of scaling a UK wide online plant delivery service.

THE CHALLENGE

The challenge was to test the viability of Google Ads to scale the new plant business. Linden had previously tested Google Ads but didn’t feel confident their expertise allowed them to fully explore the opportunities on the platform.

THE RESULTS

In an extremely busy marketplace where Linden were competing with bigger, more renowned brands with more established websites and conversions funnels, the objective was to use the first 6-8 weeks to find the products and campaigns which would deliver the best value for them. As we came out of this testing phase we were able to refine the campaigns and offer in order to be on a steady trajectory of increased sales and decreased cost per acquisition.

THE STRATEGY

With a new website and very limited previous campaign data there was a lot to test on this project. We began by supporting Linden to optimise their website performance, review the product offer and improve the customer journey. We tested branded search campaigns, a range of niche product campaigns and re-marketing.

WHAT THE CLIENT SAID

"Before working with Nutshell I had had one very short-lived attempt at trying out Google Ads on my own. I had absolutely no idea what I was doing and as a result it ended up being very expensive and not at all effective.

Julie and Sophie absolutely know their stuff and as well as carrying out everything that we expected they explained it all so well to us complete novices so that we understood the process, what we could expect when and also what our different options we’re at every stage. They were incredibly patient with us and at no point did we feel under pressure to go ahead with anything we didn’t completely understand. Their expertise and knowledge in this incredibly bewildering field was invaluable to us as a small business, completely new to paid advertising. 

Nutshell gave us so much advice regarding our website, copy and customer journey which we felt really went above and beyond what we had taken them on to do. Their insider knowledge of how the online retail world works, what is effective and what causes barriers to customers spending helped us to tweak our website and improve it permanently.

They thoroughly researched our sector and we felt so confident that they understood what we were trying to achieve. In fact, they even helped us to focus in on what we wanted to achieve from a very broad brief to more specific and measurable goals. 

The feedback we received went way beyond what we expected. Their regular updates meant we were always in the loop and able to assess our budget to maximise effectiveness of campaigns. Once again we never felt under any pressure, they provided all of the data and facts so that we could make up our minds about how to proceed. Given that we began our working relationship with them during the Covid lockdown, they arranged online meetings with us so that we were in regular contact and also were always available to us to answer any questions either via email or over the phone.”

Lindsay Skene, Co-Founder