A high performing campaign needs high performing management, but the role of the agency isn’t where success begins and ends. Clients have a role too, and getting this right can unlock the full potential of a client/agency relationship.

1.     Know your goals – We can’t achieve what we don’t know. ‘We’d like more sales’ doesn’t count as a goal! We want to hear how our campaign fits into your broader strategy, and understanding your key goals and timeframes will help us shape the campaign and know where to start testing.

2.     Engage with us and be thorough in your detail - In an early conversation we are likely to quiz you on your conversion figures, download rates, abandoned cart rates etc. This information helps us set up a campaign which will succeed and also helps us calculate what budget you’ll need, and the ROAS (return on ad spend) we are aiming for.

3.     Let us under the bonnet – We need to understand your customers and the landscape of the market just as well as you do. Social advertising is a game of constant testing, but the more informed we are, the quicker the testing process should be, and the sooner we can be getting the results you want.

4.     Trust – You’ve made this investment, you want to see the results. Trust us to work hard on your account to reach them. Results rarely come overnight, but we understand the process and will be finding the quickest and best route to reaching your goals. Knowing we have your trust helps us be creative with the campaign and allows us to concentrate on optimising its performance.

5.     Goalposts – Business doesn’t stand still, we totally get that! One of the great benefits of digital advertising is its flexibility, and we will always be open to a conversation about a change of direction, but constantly moving goalposts will affect the success of a campaign. We design sales funnels which rely on building increasingly warm audiences, so regularly shifting the key components of that funnel is going to create cracks and leaks!

6.     Designate a contact – Whilst keeping an open relationship with various team members can be really productive, designating one key contact for the bulk of communication cuts down confusion and misunderstanding. On our part, one of us will head up your account, but we’ll both have our finger on the key details of your campaign.

7.     It doesn’t grow on trees – When we work with clients there are two outgoings, one for ad spend, which goes directly to the platform, and one for our management fee. If, for example, you don’t keep payments up on your Facebook Business Manager it will slam the brakes on your campaigns, but can also affect OUR Business Manager. This makes us nervous! Our business also works far more smoothly and efficiently if your invoices don’t run into the red. We don’t have a finance team to chase you, and hate spending time running these admin errands rather than running your ads.

8.     Good chemistry – This one comes naturally when all of the above fall into place. We love what we do, and great client relationships is a key part of that. Openness, trust, flexibility and respect from both sides will undoubtedly cement a productive partnership.