1. TALK STRAIGHT TO YOUR MARKET

Facebook has by far the most sophisticated audience building capabilities of all the social platforms, and its targeting is INSANE! Whether you’re reaching out to old or existing customers, website visitors, leads on your email lists or entirely new customers, you can build targeted audiences and tailor your Ads to suit them.

2. NIMBLE

Test your creative, copy and audience and adapt as you go so your Ads are always performing at optimum. Likewise, if you’re testing new products or methods of delivery you can change your message or offer with a click of the mouse.

You’re going to need to make sure that you don’t just start a new blog post. You need to duplicate this post in order to retain the sidebar.

Don’t forget to include images and quotes to break your copy up a bit.

3. VALUE FOR MONEY

Already notoriously good value, the cost of advertising on Facebook has dropped over lockdown. Also consider the ROI on an agency managing your Ads budget versus the overheads of permanent staff. Get a quote and ask for an estimated ROAS (return on ad spend).

4. SPEED

No messing, Ads can hit your audience’s feeds within hours.

5. LOCKDOWN PROOF

Wherever your audience is, they’ll still receive your message on their device.

6. BUILDING FOR THE LONG TERM

A good FB sales funnel, for either e-comm or lead generation, with effective retargeting, will provide continued new business. Maybe your business is relaunching and needs to stand out from the crowd, or maybe you created a successful new enterprise during lockdown and you want to keep the momentum and increase sales as things move forward? Social media Ads are a sure-fire way to connect with your customers and build the business.

7. TWO FOR ONE

Facebook Ads Manager also covers Instagram, so your campaign can be optimised over both platforms. Between them, your market IS on there!