January campaigns... I know consumers are a bit shopped out but there's some great ways to keep the conversation (and conversions) going in January that the savvy e-comm brands have up their sleeves. Here’s our top 7 tips for ringing in the New Year…

1. RESOLUTIONS

Tap into the good intentions and motivations that people have set for themselves. New year, new me - I’m going to be fitter, healthier, more mindful, more eco-conscious, more productive, find love etc. etc. Showcase how your product/service can help them stay on track and get the New Year off to a cracking start and call it out in your email marketing, socials and Ad copy!

2. COMING SOON

Build some excitement with teasers on new lines or products that you’ll be offering in the coming weeks/months, start creating a buzz around them (warming up your audiences) and open up for pre-orders.

3. SOCIAL MEDIA HOLIDAYS

We’d all like one of those! But here we mean to have look at what’s coming up in January that will work as leverage for your product and promotions. Science Fiction Day, National Hat Day, Cheese Lovers Day, Australia Day, even National hugging day - they’re all in January with a few more to boot. Have a look and get creative with social media posts, authentic articles, email marketing and relevant promotions.

4. LOOKING AHEAD

Dare I say… start warming your audiences up and get testing for Valentines, Mother’s Day, St. Patricks Day, and Easter promotions, it really isn’t too soon! The more time you commit to testing and refining your audiences and messaging, the more effective your campaigns will be at peak time.

5. THE SAVVY UPSELL

You know what they’ve bought already, but have you revisited your existing purchasers with an upsell. Ads showing complimentary items, must-have accessories or related offers to a targeted audience of recent purchasers can have striking conversion rates in a January market.

6. NEW ARRIVALS

Promote the new stock, new trends and new arrivals in your catalogue - get them thinking 2021 not 2020 (let’s face it, no one wants to think 2020!)

7. FACEBOOK ADS

After the eye-watering competition and expense of the festive season it all stabilises again in January - making this a great time of year to launch Ads. Simply running more traffic to your website to increase your brand awareness, entice new customers with a promotion, or to look at the long term and start testing and refining your audiences and creative to establish reliable conversion funnels.

All in all its about inspiring, welcoming in the new year and keeping the conversation going with your customers is key, staying front of mind with them whilst letting them know what you can do for them and why they should purchase. Getting the right ideas and plan in place for your marketing will help relieve a bit of that New Year stress and get 2021 started off on the right foot! 

Happy New Year!